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Alex Toys


ALEX® is the premier lifestyle brand for creative toys and children’s products.
Sold in over 80 countries in the upscale specialty market, ALEX®provides children with quality creative products that incorporate fun, learning and social interaction from newborn through tween.

From its beginnings in 1986 with the creation of a plastic lunch box filled with arts & crafts supplies, ALEX® has grown into the preeminent manufacturer of children’s creative products having designed and produced over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children’s furniture, Rub A Dub® and Tub Tunes® bath toys, ALEX Little Hands® preschool products and ALEX Jr. ® a new line of luxurious plush toys for baby.

In addition to its flagship store within a store at FAO Schwarz in New York City and Las Vegas, ALEX® opened retail stores in Lima, Peru, in 2006 & 2007, and its first Middle East store in Amman,Jordan. Followed by Lebanon and Cairo.

ALEX® products have won over 250 prestigious awards for outstanding products from a variety of highly recognized magazines and toy review organizations including Oppenheim Toy Portfolio Gold Seal and Platinum Awards, iParenting Media, Parents’ Choice, The National Parenting Center and Dr. Toy awards.

For more information on store location and range of available products in Jordan, visit  www.alextoys.com, or call 06-593 1846. You can also follow Alex Toys on Facebook: AlexToys/Jordan for special offers and discounts.